Digital Marketing in Pharmaceutical Industry

 Digital Marketing in Pharmaceutical Industry :

Digital marketing in pharmaceutical industry uses many digital techniques and channels familiar to other sectors, though often in ways specific to the life sciences. As a regulated industry, pharma must ensure full compliance in its digital

communications and patient outreach.

For example, it is common to create different web pages for particular audiences.

Patients and their care givers will get a page designed for their needs, while medical professionals will receive information relevant and appropriate for prescribers that only they can access.